SWAE Open House

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The Summary

SWAE modifies and sells exotic cars and participates in luxury and exotic car events across the country. They asked Boggs to create photos to promote their Open House event when they opened a new facility in Columbia Falls, Montana, as well as take some photos at the event itself.

Services Rendered: Photography, Video

The Process

Prior to the open house event, we visited the new facility to take promo photos.

The SWAE team was involved in the process as they moved the vehicles around to help with staging the shots. We wanted the photos to primarily highlight the vehicles, but to also utilize elements from the environment inside the new facility. You are able to see from the photos: the unique lighting throughout the building, the massive hangar-like garages, and even the large bays where vehicles are worked on.

We put a lot of emphasis on using the building's lighting in reflections to create artful images drawing attention to the extreme shine and elegant curvature of the vehicles. One especially prominent, unique, and eye-catching vehicle they were showcasing was a gold carbon fiber-wrapped Lamborghini Huracan, which also had custom SWAE-branded components on the body and under the hood.